Our Instructional Design Expertise
Instructional design is the systematic process by which instructional materials are designed, developed, and delivered.
The terms instructional design, instructional technology, educational technology, curriculum design and instructional
systems design (ISD) are often used interchangeably. It is the systematic development of instructional specifications
using learning and instructional theory to ensure the quality of instruction. It is the process of analysis of learning
needs and goals and the development of a delivery system to meet those needs. It includes development of instructional
materials and activities and tryout and evaluation of all instruction and learner activities.
Instructional technology was initially developed by born as a military response to the problems of a labour shortage during
WWII in the United States, where there was an urgent demand to supply the factories with skilled labour, so instructional
technology provided a methodology for delivering training systematically and efficiently.
Instructional technology is often described as the systemic and systematic application of strategies and techniques derived
from behavioural, cognitive, and constructivist theories to the solution of instructional problems. It is a formal process
for designing training, be it computer-based or traditional instructor-led training, which includes analysis, design,
development, implementation, and evaluation. This is also known as System Approach to Training (SAT).
Educational technology prepares individuals by helping them acquire a deeper understanding and mastery of:
• learning resources: messages, people, materials, devices, techniques and settings;
• processes for analysing and devising solutions to those problems through research, theory, design, production, evaluation,
• the processes involved in organization and personnel management.
Our Curriculum Design Expertise
Curriculum design is 'what' the learner will learn, while instructional design is 'how' they will learn it. Curriculum relates
to the content of an institution's programs and its course structure.
Curriculum developers assemble content that meets specific standards, for example, to accomplish a specific task. E.g., they
ensure that a worker knows how to perform a particular task because that course is part of that company’s departmental induction
program's core curriculum. Curriculum designers often work in corporate training departments and in learning institutions.
Our instructional designers develop courses of instruction on specific topics, for example. While instructional designers may
work with SMEs (subject matter experts) to get the 'what,' they additionally develop the course delivery methods and evaluation
methods. Instructional designers often work in industry developing training programs for employees and service sector entities.
In summary, our instructional designers
• Evaluate new technologies to discover new and better ways to enhance instruction
• Assist faculty in discovering methods of improving their instruction with and without technology
• Conduct training sessions teaching faculty and staff how to use new technologies
• Conduct research studies evaluating the use of technologies and their impact on student learning outcomes
• Create training materials to accommodate the self-learners and provide resources for our “customers”
• Manage the implementation of new technologies on-campus for the use of instruction.
Educational technologists try to analyse, design, develop, implement and evaluate process and tools to enhance learning.